Case Study: Content Marketing for Right at Home Interiors

01 — The Problem

Keely Hersh, owner of interior design company Right at Home Interiors, wanted to rank #1 for multiple local search terms. She also wanted to grow her brand by achieving more national recognition and reach that could help her draw more high-value business.

02 — The Process

Keely initially hired me to optimize her services pages for local search.

I did extensive keyword and competitor research to properly optimize her pages. I also improved the copy significantly.

She was so impressed with the improvement in search result placement that she hired me on to be her content strategist/copywriter.

That's where the story really begins.

I determined that Keely needed a real content strategy to establish thought leadership and industry authority. Part of that strategy was a PR campaign to find her placement in multiple trade magazines.

We also submitted her for the Windows Fashion VISION awards, which celebrate exceptional work in Keely's niche of window treatment design.

I also kept at her local search ranking project by creating an editorial calendar of SEO-friendly blog posts. Through consistency we successfully reached #1 in her local area for multiple key search terms.

This led to increased traffic on her site. She also significantly increased her revenue due to more customers finding her in her local area.

Then we took on the One Room Challenge.

She was tasked with transforming an entire room in 8 weeks and I was tasked with writing and posting about it on her blog and social media each week for 8 weeks on a strict deadline.

Our intention with this project was to grow her Instagram following and her brand authority by getting her posts picked up and circulated by her sponsors and the One Room Challenge organization itself.

Check out the first entry of the 8-part series. ->

The project worked. And it's still working.

Keely's interior design was beautiful, and so were the blogs and social posts. I designed, strategized and executed nearly everything for those blogs and social posts.

I interviewed Keely, designed the structure of each blog so they would be beautiful on their own and in sequence, optimized them for SEO including applicable metadata, handled the formatting and posting and crafted her social posts.

It was a herculean effort for one person, but I pulled it off. Keely is still getting those articles and social posts circulated on Instagram and picked up by various trade publications and other trade-specific social sites.

Why do a case study on this client?

I wanted to highlight this client as a case study specifically because I believe it shows the imaginative, resourceful and determined approach I take to work I care about.

What I did for Keely I have done and can do for large companies as well. Because of my work with her I understand how to weave a complex but elegant content strategy and execute across multiple channels and in various forms.

I was Keely's Jerry Maguire, and I'm proud of it.

#1 ranking

for multiple local trade-specific keywords

10x Instagram following

Helped grow Keely's account from 140 to over 1,200 Instagram followers

12+ media placements

including local news, Houzz, Window Fashion VISION Magazine, Sew Much More podcast and Drapery Digital Digest

5 awards (and counting)

My written submissions helped Keely win multiple Window Fashion VISION awards, Business of the Year through the El Dorado Hills Chamber and Fabricut's mood board competition

Keely's #1 ranking for her most high-value keyword is still going strong!

Reposts and shoutouts for days!
My entry in the El Dorado Hills Chamber of Commerce's "Business of the Year" led to Keely's big win.
This is part of the guest blog I wrote for Keely on Fabric's site showcasing her winning moodboard.

I helped Keely design the mood board for Fabricut's Mood Board competition. This mood board also became the foundation of Keely's One Room Challenge design.

My written component for Keely's Window Fashion VISION Awards submissions helped her take home the gold.
I worked with a member of Houzz's writing team to articulate aspects of Keely's laundry room design for their blog.
You can't see it here but the list of Keely's DDD articles goes on for a while! I was a ghostwriter for these articles.
I wrote these guest posts for Keely. Some are ghostwritten and some have my log line.

When it comes to content, you name it, I did it.

I even designed these business cards for Keely to use at various awards ceremonies and networking events.

My work with her shaped me into the well-rounded anything-is-possible content professional I am today. Thanks, Keely!

I am so happy I found [Taryn]. The results she has given my business are numerous. The best thing about working with Taryn is that she takes a business chore and helps you in a fun, and professional way that you never thought possible. I now have this beautiful website with more quality content then I ever imagined I would have.

— Keely Hersh, Owner/Designer @ Right at Home Interiors

Think I'd be a fit for your team? Reach out and let's connect.